How To Set Up A Craft Stall
Always wanted to showcase your handmade jewellery at a arts and crafts fair simply not certain how to first?
Follow our guide, sharing easy tips to follow to make your craft stall stand out from the oversupply and get your jewellery noticed! Jewellery making is such a wonderful hobby and it gets even more exciting when others want to buy from you. Craft fairs are a great way to discover what works, seek out the competition, meet other creatives and brand some impressive sales!
Unfortunately, information technology's non as easy as just making jewellery and showing up with your designs, it takes a lot of time and effort to brand your day a success - and we're here to assistance you lot.
Huge shout out and thank you to Lana Betty for letting us share her beautiful photos of her arts and crafts stall gear up up throughout this weblog post.
Do Your Research
At that place are and then many craft fairs to choose from, so it's of import to do your research before applying or submitting your application.
The best thing you can do is detect out as much every bit possible near the craft fairs you are interested in. Observe out what time of year the craft fair is on and who this type of off-white attracts, whether that'due south jewellery lovers, craft enthusiasts or foodies! You will also want to notice out whether the venue provides electricity for lighting, provision and the size of the table, whether there is wifi and whatever other factors which could touch on you on the twenty-four hour period.
Some people may exist there to just mooch, whereas others might be dandy to spend a big amount of money for presents or on a special treat for themselves. Don't exist afraid to enquire the organisers more about the upshot, who they expect will be attention, how busy it normally is and whether there will be like stalls to yours.
If you know the off-white won't attract loftier spenders, this is an indicator to cull jewellery designs which are more than affordable and most likely going to sell on the 24-hour interval.
Programme programme plan!
One thing y'all don't want to do is exit everything until
Create a checklist of everything yous need and pack what you need the night earlier and so you can relax and rest before the large day. Know the directions to the off-white and give yourself enough time to get there to park and carry your bags to the venue - we recommend a trolley!
Create clear labels & prices
Get in piece of cake for the customer with your labelling and pricing. You desire this experience to be a unproblematic and straightforward process,
This avoids whatsoever potential customers walking on because they're unsure on a product or aren't confident in asking questions.
Think recycling
If your packaging or argent is recycled, create a sign and arrive obvious! Recycled products are extremely pop, with consumers condign much more eco-enlightened. These products are greatly received, and then don't forget to mention information such as this past providing a sign.
Go public liability insurance
Make certain y'all have public liability insurance for when you attend craft fairs. This volition ensure that you lot will be covered for legal action or compensation claims fabricated against your
Take A Hallmarking Notice
Showcase your Dealers' Notice. The affiche needs to be printed in black and white, be clearly legible, printed in its entirety and printed a minimum of A4. Don't forget to cheque whether your items need to be hallmarked earlier selling them at whatsoever arts and crafts stall.
Read more here with Assay Office London
Add lighting
When arriving at the venue you may find that in that location isn't much lighting - which isn't ideal when you're selling jewellery! Be prepared with your ain lighting as this will concenter more people as they will be able to run across your handmade jewellery clearly and be mesmerised by all those sparkling gems. This could be a continuing lite, lights that can exist clipped to your table or even string lights. You could too add fairy lights to your table, not only does it wait inviting it volition besides improve how your designs wait and make your stall welcoming.
Proceed your brand in mind
Make sure that your stall layout is eye-catching and that it matches your branding. You desire your overall stall layout to resemble your overall brand - if you lot were to walk up to your own stall would you lot instantly know information technology was your handmade jewellery being sold? This is your goal!
In that location are many ways to showcase your
Packaging & special touches
You take a few options when it comes to packaging. You could present each slice already in their own box or have unproblematic gift bags behind your tabular array set to popular your designs into. Always popular a business card in with your sales, equally nearly people will forget your name and may desire to bank check you out online. Why not become the extra mile and brand some thanks notes that yous can popular in their bag too? These special touches make all the divergence to your customer.
Promote the event
It's brilliant that you are showcasing your jewellery just what if no one knows you are there? You can ask the result what promotion they are already doing and share their social media posts, post in the Facebook issue and join in with the conversation online. Create a post on your own social media platforms about what craft fairs you volition be attending, along with useful information such equally times, prices and locations. Why not create your ain imagery for events, adding that personal touch can grab people's attending. Word of oral fissure is also a powerful tool, and then don't forget to tell your friends and family unit virtually where they tin can see you adjacent.
Stand out from the oversupply with your stall layout
This can be harder than you think! With so many cute craft stalls to compete with, it can exist easy to get lost among the oversupply. Retrieve outside the box and experiment with the layout and design of your stall, this could be playing with summit, adding texture, hanging fairy lights, colour or even a sweet basin to get people over!
You probably won't get this right the first fourth dimension and you lot volition want to try new things with each event, but with every craft stall you become to you'll learn what works best with shoppers. Most of the fourth dimension less is more than, so make certain you take plenty of designs on brandish but non too much that information technology's a chip overwhelming for the customer. Yous want to be able to catch their centre and draw them in, rather than give them likewise much and then they just keep on walking.
People are often attracted to
Exist approachable and smile!
Have you lot ever been to a craft fair where the seller doesn't give you eye contact and looks pretty down in the dumps? This is a big plow off to customers. You don't want to be too pushy but a smile always works wonders. Brand heart contact with people as they walk past and if they approach you, inquire them how their twenty-four hour period going rather than jumping in with a sales pitch.
Increment your electronic mail list
If yous transport newsletters this is a great chance to build your subscriber list with potential customers. You can either keep a little book for people to leave their electronic mail accost or maybe provide a tablet that will store the information straight to your mailing list securely.
Take a mirror
How can you look anyone to buy your jewellery if the customer doesn't know what it looks like on them! A mirror (the bigger the better) will give you a ameliorate chance
Vesture your own jewellery
What meliorate fashion to market place your jewellery than wearing information technology yourself! Wear your most popular or unique pieces of jewellery -
Take a camera
Always pack a camera for your events. Yous tin accept photos of your stall before the upshot starts and lots of backside the scenes shots. Information technology's always great to expect back on and see your progress, picking up on the areas you could improve on and get opinions of close family and friends.
Not simply this, you can use your snaps to post on social media too - this is a bully way to spread awareness of your jewellery and update people most the events yous go to - you never know, after seeing your post, someone may want to visit you at the adjacent craft off-white.
Continue warm
Always bring extra wear forth with you to a arts and crafts stall, there's nothing worse than cold feet. Nosotros'd recommend a scarf, extra socks, thick boots, jacket and of class a flask of tea along with a few snacks to continue you lot fueled during the fair. Don't forget a chair too for when it gets tranquillity and you need some residuum.
Take a notebook
Make notes! A notebook and pen volition allow you lot to make notes about the craft fair, likewise as a handy document to keep a list of the items y'all have sold.
Run a contest
Attract those walking past by offering them something they tin can't ignore. Everyone loves a competition, so why not run a little promotion alongside your stall to start a conversation. Mayhap you'd similar to give abroad a piece of jewellery or a gift voucher? This is a bright mode to spread awareness of your business organization.
Take a DIY survival kit
Always pack extras or supplies that may help you during the 24-hour interval. Scissors, sellotape, cord, pegs, blue tac, glue, pens, extra pricing labels, extra bags, bags, ring sizers... you name it! Y'all could also bring an extra little table in case you have some more room for displays.
Utilise A Card Machine
Yous want to make as much money every bit possible and with a card machine, you lot will exist able to maximise those sales. With a sign saying you lot accept
Having a card machine makes it like shooting fish in a barrel for your customer and will stop them claiming that they're running off to the ATM automobile to never render... Nosotros would recommend doing your research into the best carte du jour machine for y'all and your business.
Don't forget your cash box and extra modify too and so you don't run into any bug.
What The Jewellers Say...
Nosotros asked our Facebook community to share their top tips on having a successful jewellery craft stall
Scruffy Canis familiaris Silver -
"Practise prepare upwards before and exist fix to go the night before. Engage with folks and be smiley ever. Take water, emergency chocolate and wear really comfy shoes! Only nigh of all remember to have fun... y'all practice this because you love it!"
Saffron Dilly -
- "Be confident in what you do and savor yourself! Afterwards all, it's your passion!
- Try not to accept things too personally, yous can't be everything for anybody.
- Detect out what size space you lot will have and practice setting upwards beforehand.
- Have everything priced so your not put on the spot if you can't remember because yous take a sieve for a brain similar me!
- Have a book you can write down sales and any orders.
- I now have a bill of fare reader and get way more sales, as most people don't carry cash anymore and I was losing sales as most folks want to purchase on the spot and not off of your website subsequently, make everything as easy as possible for your customers."
Jenn Faulks -
"Grin and look happy! I am always shocked by the amount of people who stand at that place at craft fairs looking miserable. I know it tin can exist cold, it tin can be irksome, and it can be a lot of hanging effectually but your body language is function of your marketing and no i wants to buy annihilation of someone who looks like they don't desire to be at that place. Smiling also releases happy chemicals and makes yous experience better - even if you lot'd rather exist cosy at home with your slippers on."
Cristine Sparrey -
"Be friendly & show you're passionate about your skill."
LanaBetty -
"Always bring more lite than you think you need!"
Jules Dickson Scrappo Worko -
"Make your stand attractive and eye-catching to encourage people to take a closer await and grin warmly :) xx"
Jackie Moore -
"Do setting upwards a few times beforehand and go there with enough of time to spare. Information technology always takes longer on the day than you think."
Davidica Morris -
"Exist organised! Make certain you have everything ready the night earlier. Take drinks and snacks. Vesture warm dress with plenty of layers and so y'all tin adjust to changing weather and don't forget warm socks and shoes. Remember your float and a menu reader if y'all accept one. Take a stock list and cross things off equally you sell them so you continue rails. Be friendly, but don't scare people off!"
Joanne Dean -
"Enjoy yourself we put our heart and soul into the handcrafted items we brand let it show every time y'all gear up upwardly your stall, utilize different heights to evidence off your items offer free souvenir bags or boxes over a sure cost or every bit I do, gratuitous pearl earrings with every sale over £25.00. Finally, chat to your customers and form a bond..."
Natasha Smith -
"Stand at the front and chat to people as they come along. Be happy and don't practise whatsoever hard sale. They like your piece of work or they don't. Have some pinnacle on your stand and have lights too... i t attracts folk in. Also have low, mid and high priced appurtenances so everyone can afford something."
How To Set Up A Craft Stall,
Source: https://www.kernowcraft.com/blog/handmade-jewellery-business-tips/the-ultimate-guide-to-a-successful-craft-stall
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